GIFT CARD - THE GIFT THAT KEEPS ON GIVING ALL YEAR

NOTE TO SELF: USE GIFT CARD


There used to be a time when store clerks and shoppers dreaded the day after Christmas in anticipation of the post-holiday return madness. The endless line-ups to bring back items that were the wrong size, bad color selection, vile scent or mis-guessed sizes appear to be on the wane with the growing popularity of gift cards.

Surveys according to America's Research Group, which polls shoppers for retailers, indicate that significantly fewer shoppers would be returning gifts this year. Ten years ago, the group found, 38 percent of consumers said they had an unwanted gift to return after Christmas. Five years ago, that number was 33 percent; this year, it is 14 percent.

The National Retail Federation surveyed shoppers and found that 64.3 percent didn’t return anything last holiday season, up from 62.4 percent in 2005.

When you think about it a gift card makes a lot of sense since it allows the recipient a good span of time to reflect upon what they really want or need. However, the trick is to remember that you received one and to check on the expiry date. Also, you can't re-gift a gift card!

Read the rest of the story here: http://www.nytimes.com/2005/12/27/business/27returns.html

What gifts did you return this year?